Bedat & C º Genève was established by Madame Simone Bedat with a commitment to craft elite timepieces exclusively for ladies. In a male dominant and focused industry, Bedat & Cº was a brand founded by a woman for women from its very initiation. With a quest to be a woman of the world herself, it was a tribute to women that was dedicated to their busy lifestyle. This in return, built Bedat & Cº as a brand that represented exceptional and independent-minded women made of substance as well as caliber.  

With the intention of taking its standing pledge to greater heights, 
Bedat & Cº highly regards women of character. The perfect definition of woman of character would be a combination of many different qualities that make her unique and distinct. 

Following BEDAT & Cº’s core values which are deeply rooted in the finest art of Swiss watchmaking, the brand has therefore given birth to an affordable but astonishing fashion brand, called « C Lady by Bedat & Cº ». This ultra-modern timepieces embodies the brand values, « C Lady by Bedat & Cº », lies at the heart of elegance and passion, combining expertise, innovation and aestheticism. The new fancy timepiece is the most recent example which characterizes passionate and confident young ladies who respect themselves and knows their worth and their personal power.

            « C Lady by Bedat & Cº» is a Sub Brand of the Luxury Swiss Brand Bedat & Cº  Genève, headquartered in Geneva, Switzerland. The watches are designed in Geneva, manufactured by Seiko Japan and use quartz movement made in Seiko, with Italian leather strap, or Kyoto Leather for the gold leaf exclusive strap.